Local Search Expert Tim Judd to Participate in Panel Discussion at Response Expo 2012

– Judd to Discuss Confluence of Mobile Marketing, Social Media, and Retail Opportunities for Direct Response Products, Services and Marketers –

(Temecula, Calif. ) May 10, 2012 –Search Initiatives, parent company of eLocal Listing and MyLocally®, today announced that Tim Judd, chief executive officer, will participate in a panel discussion Thursday, May 17, 2012 at Response Expo in San Diego, Calif.

Judd will join advertising executives and corporate marketers at 11:15 a.m. for a 60-minute discussion on applying technology to direct response campaigns in an effort to increase sales.

“New technologies are waiting in the wings to help marketers drive sales through direct response campaigns,” said Judd, who can be followed on Twitter @thinkjudd. “The challenge is identifying the delivery mechanism that best suits the campaign.”

Response Expo 2012 brings together key decision-makers and industry leaders from the corporate marketing arena and direct response spectrum. Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine, Response Expo is a leading event in the direct-response marketing world.

About Search Initiatives

Search Initiatives owns and operates a portfolio of online properties that harness the power of the Internet to help local businesses market their products and services. The company generates accurate and useful information about theses businesses to improve search engine visibility and optimize consumer impact. Search Initiatives’ properties include eLocal Listing, MyLocally, eLocal Profiles, and Cherrp.

Interested parties can receive news and information about Search Initiatives by accessing our online signup form at http://bit.ly/Search-Initiatives-Email-Signup.

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For more information, contact:

Media Relations:
Evan Pondel
(310) 279-5973

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