Search Initiatives is focused on delivering against a simple idea:Driving new business to local businesses all across the US. The complex and confusing world of online advertising is beyond the experience or expertise of most local businesses. Even large companies with dedicated marketing teams struggle to adapt to the constantly landscape of new media. It’s just about impossible for local business with little or no marketing muscle to keep up. Local businesses are not typically looking for clicks or likes they want calls from potential clients looking for a reservation or a quote. That’s where Search Initiatives comes in. We work with those local businesses or their marketing representatives to drive leads from prospective clients delivered through the mechanism which has served local very well businesses for so long; the telephone.
When the online revolution started back in the late 1990’s large advertisers quite rapidly realized the opportunity represented by online advertising, especially through search. That drove the massive success story which is Google. By contrast local businesses typically continued to rely on traditional often print media to drive new business. Unfortunately media consumers changed how they consume media much faster than local businesses were able to accommodate that change. We saw the virtual implosion of the yellow pages industry and the rapid decline of newspapers as a local advertising force. This left local businesses without access in many cases without access to effective advertising channels. The channels which have emerged are often complex to understand and if used inefficiently can be very expensive. It’s quite possible for the inexperienced marketer to blow through a years’ worth of budget without achieving any tangible results.
At the same time the new media landscape has been changing rapidly so the way we experience that media has changed too. We increasingly rely on our smart phones for almost everything online, it makes perfect sense that the mobile device even more than before becomes the default way we look for and contact service providers. Yet the task of getting found on any device let alone on the much reduced real estate of mobile devices is hard, really hard.
Search Initiatives is at the heart of this new equation connecting people looking for products or services online with suppliers through the tracked phone call. It’s a simple model which makes perfect sense to the hard pressed business person as they are only charged for the calls which we generate. Back in 1784 John Wannamaker famously claimed that half of all marketing dollars are wasted, the problem is we don’t know which half. Our equation where we only charge for the calls we generate means that we provide essentially as near to a risk free solution as possible.
“In the past I have used other online lead services and was always disappointed by the results. They always over-promised and under-delivered. When I signed up with eLocal Listing, I was so happy to finally find a service that actually delivers what they promise and that is to make my phones ring. I don’t know how they do it, but I am thankful for what they do.”
“I wanted to write this letter as a follow up letting you know that our company Baskin and Baskin is pleased with the service that we have received from eLocal Listing over the years. The service has unquestionably been well worth the investment. We are also pleased with the prompt telephone support we have received regarding questions and changes we have made in our advertising needs.”
“eLocal Listing is a phenomenal company to work with. I have been working with them since 2009 and I am truly pleased with their work. I have several businesses that I run, and I entrust all my advertising with eLocal Listing. As a result of their campaigns my phones just keep on ringing. Their customer service is outstanding and they truly care about their customers.”
“I am very pleased with eLocal Listing. I get a call almost every day and have increased my business tenfold. I went from three or four calls a month to twenty or thirty. Your company is keeping my company Envirotek on the first page of Google almost every day. I just landed a six-digit contract because I was one of the first choices on Google. Thanks! I am a believer!”
“We are an appliance service company servicing Northern Virginia, DC and Metro area. We have used eLocal Listing as our advertiser with tremendous success for the past several months. I would highly recommend this service to businesses that are seeking a reliable advertising company. They have a very effective way of advertising as well an excellent customer service. My business has improved significantly and I am in the process of opening another account as I am very pleased from the results received so far. I highly recommend eLocal Listing.”
“No gimmicks or tricks. Now we are on the first page, we knew our clients were looking for us on the Internet and now they can find us at the top, thanks to eLocal Listing. I would recommend this service to any company who wants to be found by customers online.”
“We have been in business for over 20 years. In the past we spent an extraordinary amount of money on Yellow Pages. Due to the changing ways that people search for goods and services, we decided to take a different approach and use eLocal Listing. This enables our prospective and existing customers to find us on the web at a very competitive price. We no longer advertise in the Yellow Pages, as the cost per lead is extremely high. We are very satisfied with eLocal Listing.”
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