While desktop search appears to be flattening out, the inbound calls produced by mobile search are surging.

61%

of mobile searches result
in a phone call.


By 2016, mobile search will drive nearly 70 billion inbound phone calls to businesses.

Sources:
BIA / Kelsey

70%

of mobile searchers call a business directly from search results using click to call.

Sources:
Google, Nielson, Microsoft, Forrester, BIA



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